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The Only US-Based
Formula 1 Business Outlet
Imagine American brands tapping into the $3.4 billion+ global F1 market with insider intelligence via a trusted, U.S.–based strategist.
Our Foundation
Vincenzo Landino
A lifelong F1 fan, Vincenzo is a U.S.-based Formula 1 business strategist who transformed from SaaS Content Strategist to "The F1 Guy".
In a short period of time, Vincenzo has turned himself and Business of Speed into a trusted voice in the business of sponsorship and partnership ecosystem.
"Our early newsletter traction (50% open rate) and content engagement demonstrate significant demand for U.S.-anchored Formula 1 business coverage, filling a critical gap in the market."
Content Creation
Established thought leadership
Audience Building
Growing high-value community
Partnership Development
Forging industry relationships
Our Bold Vision
1
Establish Authority
Position Business of Speed as the definitive source for Formula 1 business intelligence in the American market.
2
Bridge Markets
Connect U.S. investors and brands with global F1 commercial opportunities through our uniquely American perspective.
3
Expand Influence
Develop a multi-platform media ecosystem with advisory services that shape the future of F1 business relationships.
Building the Content Flywheel
Newsletter
Premium insights and analysis delivered directly to decision-makers
Social
Building community through targeted business content
Podcast
Deep conversations with industry leaders and decision-makers
Video
Visual storytelling of F1's complex business landscape
Future Growth
Media & Subscriptions
  • Premium newsletter subscriptions
  • Proprietary research reports
  • Podcast and content sponsorships
Events & Community
  • Executive roundtables and summits
  • VIP race weekend experiences
  • Membership-based business community
Advisory Services
  • Sponsorship audits and optimization
  • Investor entry guidance
  • Brand integration consulting
Research & Consulting
Give decision-makers the data-driven foundation to capitalize on opportunities, understand risks, and extract maximum value from the fast-changing world of Formula 1.
Our diversified business model creates multiple touchpoints with the Formula 1 ecosystem while establishing valuable IP and recurring revenue opportunities.
The Bloomberg of Motorsport Business
  • Daily multimedia coverage across platforms
  • Influential advisory role with teams, sponsors and investors
  • Industry-leading proprietary research division
  • High-profile events shaping F1 commercial conversation
  • Global authority status with American perspective
  • Flagship video and podcast network
Our Ask
  • Seeking $500,000 - $1,000,000 sponsorship investment to accelerate growth
  • Funding will buy time and resources to scale media production, build BoS studio, add dedicated team members,
    grow audience, and deepen partnerships
Use of Funds
  • Operations (40%) – build scalable infrastructure, tools, and workflows
  • Marketing & Audience Growth (30%) – expand reach, community, and brand influence
  • Team (30%) – hire creators and analysts to produce premium content
Value for Sponsors
  • Brand Alignment: Exclusive association with the only U.S.-based Formula 1 business outlet
  • Visibility Across Platforms: Newsletter, podcast, video, events
  • Access to Community: Decision-makers, investors, sponsors in F1 ecosystem
  • Thought Leadership Halo: Position as a founding supporter of “the Bloomberg of Motorsport Business”