The Only US-Based Formula 1 Business Outlet

The Only US-Based 
Formula 1 Business Outlet
Imagine American brands tapping into the $3.4 billion+ global F1 market with insider intelligence via a trusted, U.S.–based strategist.
Our Foundation
Vincenzo Landino
A lifelong F1 fan, Vincenzo is a U.S.-based Formula 1 business strategist who transformed from SaaS Content Strategist to "The F1 Guy". 
In a short period of time, Vincenzo has turned himself and Business of Speed into a trusted voice in the business of sponsorship and partnership ecosystem.
"Our early newsletter traction (50% open rate) and content engagement demonstrate significant demand for U.S.-anchored Formula 1 business coverage, filling a critical gap in the market."
Content Creation
Established thought leadership
Audience Building
Growing high-value community
Partnership Development
Forging industry relationships
Our Bold Vision
1
Establish Authority
Position Business of Speed as the definitive source for Formula 1 business intelligence in the American market.
2
Bridge Markets
Connect U.S. investors and brands with global F1 commercial opportunities through our uniquely American perspective.
3
Expand Influence
Develop a multi-platform media ecosystem with advisory services that shape the future of F1 business relationships.
Building the Content Flywheel
Newsletter
Premium insights and analysis delivered directly to decision-makers
Social
Building community through targeted business content
Podcast
Deep conversations with industry leaders and decision-makers
Video
Visual storytelling of F1's complex business landscape
Future Growth
Media & Subscriptions
Premium newsletter subscriptions
Proprietary research reports
Podcast and content sponsorships
Events & Community
Executive roundtables and summits
VIP race weekend experiences
Membership-based business community
Advisory Services
Sponsorship audits and optimization
Investor entry guidance
Brand integration consulting
Research & Consulting
Give decision-makers the data-driven foundation to capitalize on opportunities, understand risks, and extract maximum value from the fast-changing world of Formula 1.
Our diversified business model creates multiple touchpoints with the Formula 1 ecosystem while establishing valuable IP and recurring revenue opportunities.
The Bloomberg of Motorsport Business
Daily multimedia coverage across platforms
Influential advisory role with teams, sponsors and investors
Industry-leading proprietary research division
High-profile events shaping F1 commercial conversation
Global authority status with American perspective
Flagship video and podcast network
Our Ask
Seeking $500,000 - $1,000,000 sponsorship investment to accelerate growth
Funding will buy time and resources to scale media production, build BoS studio, add dedicated team members,
grow audience, and deepen partnerships
Use of Funds
Operations (40%) – build scalable infrastructure, tools, and workflows
Marketing & Audience Growth (30%) – expand reach, community, and brand influence
Team (30%) – hire creators and analysts to produce premium content
Value for Sponsors
Brand Alignment: Exclusive association with the only U.S.-based Formula 1 business outlet
Visibility Across Platforms: Newsletter, podcast, video, events
Access to Community: Decision-makers, investors, sponsors in F1 ecosystem
Thought Leadership Halo: Position as a founding supporter of “the Bloomberg of Motorsport Business”